More than ever, customers look for brands that have a higher purpose and give back to the collective. It’s an opportunity to partake in philanthropic missions that matter to you while expanding your business.

Though it’s a rising trend, partnering with a non-profit organisation should derive from a genuine interest and include a strong marketing plan.

Choose a cause that you feel most passionate about and consider how to make it align with your business purpose. Will you include product placements, corporate sponsorships or donate a percentage of sales profits?

Like any other campaign, strategising your offer can help you reach a wider audience and build brand relevance.

To discuss what causes matter to you the most and how your business can collaborate, please get in touch.  I offer a FREE 30-minute consultation