Email is still a massive marketing channel, but we are now looking at creating personalised messages and relevant content that will get your customers to take action and engage with your business.

Establish clear goals. Do you want to welcome new subscribers? Boost up engagement and promote online content? Re-engage with inactive subscribers?

No matter your conversion target, take time to investigate your audience and gather some data using tools such as Google Analytics or Social Media Insights.

The next step is to build an email list. Create a sign-up form on your website landing page or create a link on social media. Offer your audience value, whether by sharing interesting content or proposing them a discount or contest.

Decide the type of email you want to send (regular newsletter? special offer? event invitation?) and polish your message and layout. Make sure your emails follow your brand identity and strategise the timing of your campaign.

Your email campaign is an opportunity to build trust with your audience and invite them to take action.

If you’d like to talk about your email strategy, lets have a chat – I offer a FREE 30-minute business review.