Not to be confused with ‘user experience’, which speaks of your customers’ interaction with your products or services, brand experience refers to the customer’s impression and feelings of your overall brand.
Brand experience derives from the strategy used when designing your packaging, website, communications, events, social media or even customer service.
When customers connect your brand with positive thoughts and feelings, your chances of converting leads to buyers increase.
Yet, brand experience is subjective. No matter how well your brand is crafted, customers will all react differently to your marketing decisions.
The biggest takeaway is: Don’t try to please everyone by aiming for a universal brand experience. You don’t want to attract every customer, but your ideal customer! Instead, create a brand that resonates positively with a targeted audience.
Here are some tips to create a memorable brand experience to win your target market:

 

If you want to chat about the brand experience for your business,  just get in touch. I offer a free 30 minute consultation.