Inflation forces all companies to reassess the strength of their business models. When costs and budgets increase, it is a test of how good a company really is in terms of marketing.  Read on to see our thoughts on marketing vs inflation.

For instance, brand equity, which supports the willingness to pay for a product or service, is built over time through sustained efforts.

Companies that invested in the right marketing strategies to build brand value are more likely to survive inflation than those that only relied on sales and market stability.

The belief that “a good product sells itself” is a dangerous misconception that comes with a cost when the market undergoes serious disruptions.

Is your brand strong enough to convince consumers to pay a higher price and balance rising costs without losing capital?

Here are 5 tips to adapt and thrive during these challenging times. 

profit margins Marketing Vs Inflation raise prices

new customers rewards

We’d love to help you get the balance right – get in touch with us for a chat. 

We offer a FREE 30-minute business consultation.