Companies dedicate massive amounts of resources to lead generation. According to a study, 91% of marketers say that lead generation is their most important goal. (Source – Ruler Analytics)

 

So what should you focus on the most? Lead generation or marketing?

 

The answer is both. As a business, lead generation should be at the forefront of any digital marketing campaign. But lead generation can’t be effective without a strong marketing and brand strategy. 

Powerful brand identity and positioning are the foundation for any successful campaign or sales endeavour. It makes your business recognisable and establishes it as an authority to increase customer value. 

And guess what? This generates higher-quality leads

When used strategically and effectively, lead generation and marketing naturally flow and complement each other.

Below are some common mistakes businesses make when trying to generate leads, along with some tips to avoid these pitfalls.

If you’d like to discuss the lead generation for your business, please get in touch. I offer a FREE 30-minute consultation.

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