Experiential marketing (aka “event marketing”, “live marketing” or “participation marketing”) is a strategy that immerses customers within brands to connect with them in more meaningful ways.

It’s an opportunity to get your name out there while the public experiences your brand in the flesh. Live marketing is less dedicated to the type of event and focuses more on creating a unique brand interaction that appeals to the attendees’ emotions and senses.

It increases brand desirability by creating entertaining activities the audience doesn’t want to miss! It’s also a perfect way to create a memorable offline presence while stimulating online press around it.

Here are our top 5 favourite experiential marketing campaigns of the past decade!

 

If you want to chat about experimental marketing for your brand,  just get in touch. I offer a free 30 minute consultation.