Cut through and stand out from the noise, distil what you stand for and create campaigns with a consistent message that connects with your audience. 

 

What should an Single-Minded Proposition (SMP) be?

❎ It’s not to be confused with a tagline or a strapline

❎ It shouldn’t be more than one thing or a waffle of words

✅ It’s the one compelling reason a customer will buy your product or service

✅ It sits at the heart of your brand and marketing story

✅ It’s a simple statement and never more than a sentence

The marketplace is crowded and you must stand out by creating a simple compelling message.  

Don’t tell your customer what you do, tell them how you can help them!

If you’d like to chat about how I can help your business, I offer a FREE 30-minute business review.