A digital marketing strategy is essentially part of your marketing strategy but focusing on your digital activity. It basically encompasses all marketing efforts that use an electronic device or the internet. That means almost all businesses will be using some form of digital marketing.

Digital marketing can help you reach a bigger audience than with traditional methods and enable you to focus on prospects that are most likely to buy. Here are some of the benefits of digital marketing:

✅ focussed targeting
✅ It can be more cost-effective
✅ Compete with bigger players in the market
✅ More measurable

As we all continue to adopt digital transformation within our operations and channels a good robust strategy is vital.

So where do you start:

As always it starts with strategy, here is a simple 5 step process that you can follow to kick start your digital marketing efforts.

Need some help planning or strategising your digital marketing? I offer a FREE 30-minute business review to talk about you and your business.