Coca-Cola has recently rebranded its iconic logo and launched a brilliant new campaign to rekindle with its audience.

Their rebranding focuses on togetherness and human connection, which addresses a deep-rooted human need that has become especially prevalent since the last 18th months.

The new logo has kept its iconic font but is slightly wrapped around an invisible bottle to imitate the action of a hug, accompanied by the tagline ‘Real Magic’.

Coca-Cola’s Chief Marketing Officer stated, “Real Magic is not just a tagline. We see it as a philosophy that transcends advertising and embodies all that is special about the brand.” – sources Coca-cola website.

This brilliantly illustrates how brands can tap into their consumer’s core desires and create a story that stays in the audience’s mind.

What story do you tell your customers?  I’d love to know – lets have a chat – I offer a FREE 30-minute business review.