While a brand identity represents a business’ overall appearance, the brand voice represents its tone and language. It is the way your brand expresses its unique persona to create an organic dialogue with its audience.

Now, how do you create a clear and distinct brand voice without years of experience in copywriting?

Don’t panic! You don’t need to be a wordsmith to have a brand voice that sells (though it helps).

Start by identifying your brand’s core identity and purpose. When you know who you are, your voice has more chances to become clear and memorable.

Then, research your audience to understand what makes them tick and what turns them off. Don’t be afraid to think outside of the box and resist the urge to imitate everybody else in your industry. Your business is unique, so is your voice!

If you aren’t sure of your brand voice direction, Astuter can help you plan and articulate a message that will magnetise your audience!

Meanwhile, to help you on your quest, here are five common brand voice mistakes that disconnect businesses from their audience and some tips to overcome them:

 

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If you want to chat about your brand voice, just get in touch. I offer a free 30 minute consultation.